Business: The Importance of your Social Media Insights

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The fact that the Social Media world is gaining in strength is only positive for entrepreneurs today. But, of course, there is much more to it than just creating beautiful and professional content, publishing it, and attracting customers. Besides all the vanity metrics, there is of course a world of information that can help you enormously in developing your buyer personas and getting to know your customers. And today Social Media expert Cindy, will tell the importance of Insights for your own Business.

Don’t expect your message to be understood, if you don’t know who you’re talking to.

What are Social Media Insights exactly?

Before we talk about the importance, I’m going to briefly discuss the essentials first: what are Social Media insights exactly?

Insights are defined as consumers insights from Social Platforms such as Facebook, Pinterest, Instagram and nowadays even TikTok. These insights are obtained by observing and analyzing conversations about a brand, product, or even an unmet need or problem. This all on Social Media.

In other words… Social Media Analytics allows brands to most effectively learn what their current audience cares about and what influences their purchasing decisions. This gained information therefor allows you to craft more personalized and relevant marketing experiences.

Why are they important for your business?

As a business, you want the time and energy you put into your work. And therefore your Social Media channels need to pay off. After all, you want to create content that is seen and leads to additional sales and revenue. If you start analyzing these publications in combination with knowing your target audience, you will be able to build a very strong position online!

However, if you want to make the best use of the information you are analyzing, you need to take enough time to do so. So plan at least once a month in your Social Media calendar a moment to go over it.

Don’t you have a Social Media calendar yet? Then please start today! Because as an entrepreneur it is important to learn how to plan your publications in order to successfully launch your new collections. Or even services during important events. After all, how can you expect your reach to increase and your content to be read or discovered by your desired target audience? If you don’t address everything in a timely manner, you are letting huge opportunities (including money) pass you by!

Get the most out of your Social Media Insights

Each platform has its own way of working and of visualizing your statistics. To help you analyze on Instagram, Facebook and Pinterest, we have created an e-book that explains you step by step how to gain the informations you need to know about your audience. This e-book also includes a worksheet example. And even free tools which you can add to your channels to help you with analyzing.

Are you ready to get the most out of your Social Media publications and to start targeting the right audience? Then this e-book is ideally for you! You can download it here, or as a Blogzine Academy member, you can download it in your member zone.


Weren’t you convinced about the power of your statistics and the information that all Social Media platforms offer us? Then start your analyzes today. We promise you that if you analyze all these correctly and turn them into a good communication, social media and marketing strategy, your company will have a huge success! We wish you a lot of success.

This article has been written by @CINDY VAN DYCK

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