From 10 to 19 January 2020, Brussels Expo opened the largest showroom in the country, during the 98th edition of the Brussels Motor Show. For years, this fair has provided answers to the most important questions for consumers looking for a new car. And even if you are not looking for a new car, the fair is just a great place to wander and dream away.
While today many fairs are not doing so well, the Brussels Motor Show has been doing well for years, when in terms of visitors number. Main reason is probably the fact that here (contrary to the other international motor shows) you can almost find every brand of the European market.
The Heysel Motor Show in Brussels attracted more than 500,000 visitors. A total success! – automobile organization Febiac.
Of course quality is more important than quantity, but there is no negative news there either: according to the exhibitors, many more visitors than during the previous big salon, two years ago, requested a quotation and a test drive. The sellers therefore hope that sales will be good.
One of the brands that represented at the motor show was Peugeot, which hopes to score this year with three new models: 208, E-208 and SUV 2008. With their slogan “Unboring the Future’ they are aiming for more than just brand positioning. Main focus at the Brussels Motor Show was the new Peugeot 208, a key launch for the brand. With this vehicle, you can choose between a combustion and an electric engine, without having to make any compromises on the design.
Key features of the Peugeot 208
– 7 to 10 inch touch screen
– innovative Peugeot i-Cockpit® 3D
– connected 3D navigation with integrated TomTom® Traffic services
– colourful lining details
– panoramic roof
– interior atmosphere can be fully personalized with the Polyambiant Pack with 8 colours
What trends did we notice at the Motor Show?
1. Fewer and fewer diesel engines
More and more brands are under pressure from the ever stricter standards regarding fuel emissions. As a result, most brands only market cars that have either a petrol or a hybrid engine. But not only manufactures, also the consumers are more consious when it comes to picking cars and are looking for a car that emits as little CO2 as possible.
2. More full electric vehicles
Not just hybrid cars but also full electric cars are up an rising. Electric cars do not emit any harmful substances or greenhouse gases while driving. However, full electric cars remain quite expensive and that is probably the main reason why it is still a small percentage of the cars sold in Belgium.
3. Extra connectivity with smartphone
Controlling your car from your smartphone, setting music, smart help with speech technology, adjusting LED light colours. It’s all possible these days! Just last year Mercedes launched their new A-Class with the smart technology MBUE (Mercedes-Benz User Experience) which allows full control of the car via speech technology thanks to a simple ‘Hey Mercedes’.
This year, Peugeot is taking it a step further and you can even preheat your car in winter thanks to the MyPeugeot application. How great is that?
4. More interest in alternative mobility solutions
The other mobility solutions, such as twin wheel motorbikes, tricycles and armoured buggies, are remarkably innovative. Their playful designs and crazy gadgets were sure to please visitors to the car show. Also this year the number of requests for quotes for motorcycles and quads increased. Also smaller engines up to 250 cc received a lot of attention. Perhaps this is because in Belgium you are exempt from traffic tax up to 250 cc.
Whether it’s to absorb the new trends, gather information for your next car purchase, the Brussels Motor Show is and remains the best place to get answers to all your questions. We already look forward to the next edition in 2021!